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It's time for another edition of the Learning and Development Roundup! (See also previous editions at the archive page.)
Training Magazine, Goodbye Old Friend
A great many print publications are struggling financially these days, with some becoming online-only publications and others closing down entirely -- so each new announcement does not come as a complete surprise. But for many veterans in the training and development field, the recent news of Training magazine folding up shop came as sad news indeed. Over several decades, many have received significant education through its pages, while others were given a platform to share their knowledge or first spread their wings as industry experts.
Karl Kapp has done a good job of bringing together the reflections of a half-dozen people who have blogged at the news of the demise of Training magazine. His blog posting also provides a solid list of alternate resources that remain as outstanding sources of learning, training, and development articles and news. If you aren't subscribed to most or all of these, definitely check them out!
Learning Circuit's February Big Question: Instruction in an Information Snacking Culture?
At the ASTD Learning Circuit's Blog, Tony Karrer noted a trend that many of us are seeing lately: "we seem to be snacking on information, not consuming it in big chunks." As the February "Big Question," he then asks us all to reflect on this phenomenon: Are people really "snacking" more? Do we therefore need to think about instruction differently, and if so, in what ways? Is this shift a problem, and if it is, how so exactly? See the blog posting links to the blog responses so far.
Two Recent Articles on Mobile Learning
ASTD's T+D magazine has recently had two good articles about the growing trend of mobile learning. In my view, both are worth your time to read:
- "Smartphones Make IBM Smarter, But Not As Expected," by Nabeel Ahmad and Peter Orton. Appropriately enough, ASTD has made this article available as an audio podcast so that you can listen to it on your favorite mobile device!
- "Can You Hear Me Now?" (PDF), by mobile learning expert Judy Brown. She asks: "Is mobile access to learning and performance support a part of your learning architecture? If not, you may want to re-evaluate."
On Learning Styles
Will Thalheimer writes a good blog called Will at Work Learning, which he describes as being "Will Thalheimer's research-based commentary on learning, performance, and the industry thereof." He recently authored a post titled "Learning Styles Reviewed by Association for Psychological Science AND FOUND WANTING". In short, Will is reporting on a recent review of the evidence (commissioned by the Association of Psychological Science) for the benefits of using "learning styles" in creating instructional content. Interestingly, the review found that "there is no adequate evidence base to justify incorporating learning-styles assessments into general educational practice." Read his posting for more on the findings -- including the scope of what can be concluded from the review and what cannot -- as well as Will's thoughts as both a researcher and consultant.
The Latest Insights on Social Learning
I continue to find the flow of good articles, postings, and resources on social learning to be almost overwhelming. So as I did in the last two round-ups, I'll provide some of the latest "gems" for you here:
Updates from Element K
As usual, I'll end this roundup posting with links to our newsletter service that we launched in 2009. Each newsletter includes several articles of relevance to the Learning and Development field, as well as updates about Element K events and our latest product releases. You can see the latest newsletters here: December, January, February, and March.
— Thomas Stone (Tom_Stone@elementk.com and on Twitter @ThomasStone)
It's time for another edition of the Learning and Development Roundup! (See also previous editions at the archive page.)
More Predictions for 2010
In roundup vol. 9 I linked to several industry leaders providing predictions for 2010. I have found many more such articles and blog postings since then, and they are almost always a fascinating read. Here are some of the best that I didn't link to last time around:
- eLearn Magazine has again gathered predictions from a few dozen industry experts, including Stephen Downes, Jay Cross, Clark Quinn, Roger Schank, Jane Hart, Elliott Masie, Allison Rossett, Saul Carliner, Janet Clarey, Karl Kapp, Bryan Chapman, Mark Oehlert, Charles Jennings, and more. In addition, see the bottom right of this posting, where they provide links to their annual predictions from 2002-2009 -- it is fascinating to see how many were hits and misses from years past
- "Predictions and Plans for 2010" The January Big Question at ASTD's The Learning Circuits Blog is on the subject of predictions for the new year. There are over 20 response postings from folks like Jeanne Meister, Jay Cross, Clark Quinn, Bill Brandon, Clive Shepherd, and many more.
- TrainingIndustry.com provides their list of "10 Predictions for 2010."
- Tony Karrer, creator of eLearningLearning.com, and author of the eLearning Technology blog, has also posted his predictions for 2010. He writes this as a top-10 list, but with the tenth spot left undecided with a request for readers to chime in.
Mobile Learning in 2010
And speaking of predictions for 2010, with the exception of one of the experts from eLearn Magazine's gallery, many are predicting that mobile device use for learning will continue to grow in 2010, and possibly even (finally) burst out a bit. Mobile Learning guru Judy Brown does a good job bringing together the various mobile learning predictions in her post "2010 Forecasts." And Robert Gadd chimed in the first week of January at his new blog, mLearning Trends, with his mLearning predictions for 2010.
How Has the Internet Changed Your Learning?
The latest blog posting from Elliott Masie at LearningTown (login required) is titled "How Has the Internet Changed Your Learning?" Over 30 LearningTown members have chimed in with perspectives so far. If you aren't a member of LearningTown yet, now is a great time to sign up and join this discussion!
Learning in 3D
It doesn't get much more cutting edge than considering the various ways learning can occur in immersive 3D virtual worlds. And few if any are more expert in this subject than the duo of Karl Kapp and Tony O'Driscoll, authors of the new book Learning in 3D (Amazon link). They have also been quite innovative in how they are promoting their book, such as launching on a "blog tour" composed of interviews at various L&D experts' blogs. Further, they have created a useful website, www.learningin3d.info to both promote their book and provide visitors with helpful resources on the topic of "learning in 3D." Bookmark this one!
The Latest Insights on Social Learning
I continue to find the flow of good articles, postings, and resources on social learning to be almost overwhelming. So as I did in the last roundup, I'll provide some of the latest "gems" for you here:
Updates from Element K
As usual, I'll end this roundup posting with links to our newsletter service that we launched in 2009. Each newsletter includes several articles of relevance to the Learning and Development field, as well as updates about Element K events and our latest product releases. You can see the latest newsletters here: November, December, January, and February.
— Thomas Stone (Tom_Stone@elementk.com and on Twitter @ThomasStone)
When I speak at L&D industry events, one example I give of an organization that is effectively using Web 2.0 technologies -- what is more recently being called "Enterprise 2.0" -- is the large biomedical and pharmaceutical company Pfizer. One of the key things about Pfizer's use of these tools, and one reason that I always use it as such an important example of success, is that Pfizer is, of course, a heavily regulated company -- and the appropriate use of tools in such a context is a valid concern and always a question I am asked when speaking on this subject.
From what I've read and from talking with Pfizer employees, the company has incorporated into the daily workflow a range of Web 2.0 or more "social" tools, including:
- A large wiki, called Pfizerpedia.
- Social networking profiles.
- Various blogs.
- Many RSS feeds.
- Discussion forums.
- Social bookmarking (tags).
- Shared Microsoft OneNote notebooks.
- Microsoft SharePoint.
- … and more.
Pfizer's use of these kinds of tools has been discussed elsewhere online of course, including this post by Karl Kapp and this write-up at the Chartered Institute of Personnel and Development (CIPD).
But perhaps the most effective description of Enterprise 2.0 at Pfizer comes from a SlideShare presentation called "Meet Jessica." This set of slides walks you through the daily life of a typical Pfizer employee ("Jessica"), focusing on how she uses the various Web 2.0/social learning tools. (See also the earlier "Meet Charlie" presentation as well.)
This "Meet Jessica" presentation has been available for a few years at this point, but if you've not seen it yet, I strongly encourage you to do so -- you'll likely get some great ideas for how "Enterprise 2.0" communications, knowledge management, and social learning tools could help your organization.
— Thomas Stone (Tom_Stone@elementk.com, and on Twitter @ThomasStone)
It's time for another edition of the Learning and Development Roundup! (See also previous editions at the archive page.)
Videos from recent L&D Industry Conferences
Did you miss some or all of the major conferences in the Learning and Development industry in the month of November? Well, the good news is that a few of these have made some video content available for free:
- Elliott Masie's Learning 2009 - Provided are videos of many of the "keynote" sessions. Great stuff!
- The eLearning Guild's DevLearn - Provided are a summary video of the event, plus a recording of the webinar delivered on Dec. 18th that highlights five of the 30 demos from DevLearn's "DemoFest."
- LearnTrends - Provided are nearly 20 videos from this online "virtual conference."
Looking Back on 2009
The December "big question" from ASTD's Learning Circuits blog was "What Did You Learn About Learning in 2009?" This has by now generated over a dozen response postings, including items from top industry bloggers such as Tony Karrer, Karl Kapp, Michael Hanley, and others.
And over at Tony Karrer's eLearning Learning site, his list "Hot Topics for 2009" and the many links to articles from throughout the year make for an interesting read. The top eight areas are:
- Twitter
- Social Media, Social Networks, Social Learning, and Informal Learning
- Google Wave
- SharePoint
- Video
- Mobile, Mobile Learning, and iPhone
- Changes in Design and Instructional Design and our Roles
- Webinars and Virtual Classrooms
Tony also provides a review of his predictions for 2009, and grades himself A-F on how he did for each.
Looking Ahead to 2010
Bersin & Associates has released their annual report, "Corporate Learning and Talent Management Predictions for 2010" (free, registration required). This includes 12 predictions, which Mr. Bersin summarizes at their blog here.
Bersin also posted in December on "Discussions with our Research Members: Five Topics to Watch for 2010" in which he described five big issues that they see emerging in 2010.
Jeanne Meister has also provided us with a top five, with her posting at New Learning Playbook titled "Five Words To Describe Corporate Learning in 2010." The five words are not a surprise (Social, Mobile, Collaborative, Engaging, Fun), but read her post for her insightful explanations for why she chooses each.
And finally, Jay Cross shares some words of wisdom for 2010, nearly two dozen classic quotes that he describes as follows: "The following ideas help me get out of the daily rut to renew my commitment to make the world a better place. Perhaps they’ll move you, too." A quick but very motivational read!
A New Journal
Late in 2009, a new and valuable resource joined the ranks of the many journals, magazines, and blogs available to L&D professionals. This new resource is a refereed journal named Impact: Journal of Applied Research in Workplace E-Learning, and it comes to you from ElNet, the E-learning Network of Australasia. All of the contents from the 200+ page inaugural issue are available for free download online, so take a look!
When Will 3D Virtual Worlds Really Take Off?
Koreen Olbrish shares some very sensible comments about 3D Virtual Worlds and when they will finally go mainstream for learning and other uses. Read her posting "Virtual Worlds 2.0…a few humble predictions."
The Latest Insights on Social Learning
Every day, more industry experts and bloggers speak and write about the importance of "social learning" and "enterprise 2.0" -- I've done so many times here at Element K Blog as well. Here are some of the recent highlights you don't want to miss:
- "Web 2.0 and Change Present Challenges to Many Learning Executives," by Rex Davenport. An interview with Jay Cross.
- "Come Together, Right Now" - Jay Cross' latest column in the December issue of Chief Learning Officer magazine.
- "Enterprise 2.0: A Parallel Meritocracy," by Venkatesh G. Rao and Janet Clarey in the Oct./Nov. issue of Elearning! magazine.
- "Using Social Media to Counter Budget Shortfalls," by David Coleman in the Oct./Nov. issue of Elearning! magazine.
- "Leverage Online Discussions," by Kendra Lee, on pg. 18 of the Oct./Nov. issue of Training magazine, where she provides six helpful tips.
- "Boomers 2.0," by Margery Weinstein, pgs. 48-50 of the Oct./Nov. issue of Training magazine.
- "Social Media and Networking Journey," a series of blog posts at Kevin Jones' Engaged Learning blog, where he covers a range of social learning tools.
Updates from Element K
As usual, I'll end this roundup posting with links to our newsletter service that we launched earlier this year. Each newsletter includes several articles of relevance to the Learning and Development field, as well as updates about Element K events and our latest product releases. You can see the latest newsletters here: November, December, and January.
— Thomas Stone (Tom_Stone@elementk.com, and on Twitter @ThomasStone)
It's time for another edition of the Learning and Development Roundup! (See also previous editions at the archive page.)
ASTD Employee Learning Week is December 7 - 11
The American Society for Training and Development (ASTD) is again celebrating employee learning in organizations with their Employee Learning Week (ELW) program December 7-11, 2009. As their website indicates, "Employee Learning Week is an awareness campaign highlighting the important connection between learning and achieving organizational results." Learning and training are more important now than ever before, as "the growing skills gap and the increased need to compete in today's economy require organizations to develop a knowledgeable and highly skilled workforce." See their list of ideas for how your organization can get involved and read about the ways that dozens of your peers celebrated ELW in 2007 and 2008.
Celebrating 50 Years of Four Levels
There is another celebration going on in our industry, a birthday of sorts for a key L&D industry model: Donald Kirkpatrick's Four Levels Model for evaluating the impact of workforce development initiatives. The November issue of Chief Learning Officer magazine focused on this, starting with the great article "The Kirkpatrick Model: Past, Present and Future" by Jim and Wendy Kirkpatrick. Additional articles in the same issue include "The Father of the Four Levels" by Daniel Margolis, "Simplified ROI: Measuring What Matters Most" by Howard Prager and Susan Vece, "Emerging Issues in Measurement" by Jeffrey Berk, "It's Time for Measurement Strategy" by Chris Moore, and finally a closing column by Donald Kirkpatrick himself "Same Model, New Challenges." For anyone who either wants to get up to speed with learning measurement and the history of the Kirkpatrick model, or is in the middle of implementing any sort of evaluation or ROI-measurement system, this issue is a goldmine.
Two Key Recent Industry Reports
The L&D industry has seen several new and important reports released in the past few months. ASTD recently announced their 2009 State of the Industry report, "a comprehensive look at the training and development investments, practices, and trends for 2008." This report for ASTD members provides data for from 301 organizations, including members of the ASTD Benchmarking Forum and ASTD BEST Award winners.
Also, industry analysts Ambient Insight have released their latest study, "The U.S. Market for Self-Paced E-Learning Products and Services: 2009-2014 Forecast and Analysis." Their press release notes that the U.S. E-Learning market will reach $16.7 billion in 2009, with demand growing by a five-year compound annual growth rate (CAGR) of 7.4%, with revenues reaching $23.8 billion by 2014. I highly recommend that you read their free executive overview.
2009 Brandon Hall Excellence in Learning Awards Announced
Also announced recently were the 2009 edition of the Brandon Hall Excellence in Learning Awards. Element K is proud to have garnered two of these coveted awards: Best Custom Content (Silver) for the course "The Green Grid Measures and Metrics" and Best Innovation in Learning Technology (Bronze) for our incorporation of Web 2.0 collaboration tools into the KnowledgeHub LMS to support informal learning. Selections for the Brandon Hall Awards are based on potential impact, applicability, ease of adoption, and overall value for learning professionals.
Learning Circuits Big Question: What is the Value of Social Media for Learning?
How do I communicate the value of social media as a learning tool to my organization? That is the question that ASTD's Learning Circuits asked the L&D blogging community for the month of November. As always, the "big question" generated plenty of interesting responses, including perspectives from folks such as Jay Cross, Jane Hart, Karl Kapp, Clive Shepherd, Clark Quinn, Tony Karrer, and many others. If you are trying to convince others in your organization (or yourself!) of the value of social media for learning, this series of blog postings is a great place to start.
Jane Hart on Five Categories of Learning
Most people recognize the high-level distinction between what is called Formal Learning vs. Informal Learning. In considering how social media can be used for learning in an organization, Jane Hart wasn't comfortable with just these two categories, so she set out to get a bit more precise in how we conceptualize the learning that occurs in our organizations. She arrived at five categories, which she named at her blog as follows:
- Intra-Organizational Learning (IOL)—Keeping the organization up to date and up to speed on strategic and other internal initiatives and activities.
- Formal Structured Learning (FSL)—Formal education and training like classes, courses, workshops, etc. (both synchronous and asynchronous).
- Group Directed Learning (GDL)—Groups of individuals working in teams, projects, study groups, etc. Even two people working together in a coaching and mentoring capacity.
- Personal Directed Learning (PDL)—Individuals organizing and managing their own personal or professional learning.
- Accidental & Serendipitous Learning (ASL)—Individuals learning without consciously realizing it (aka incidental or random learning).
While its not likely that this set of acronyms will catch on in our industry right away, I think Jane has done us all a great service in clarifying these five distinct concepts. Jane's colleague Harold Jarche then assisted by providing a useful visual of these five concepts, that clearly identifies each on a grid representing Individual, Group, Organization on one axis and Undirected, Self-Directed, Directed on the other axis. Then Jane took her analysis a step further and provided dozens of examples of how social media can be used for each learning approach. This mapping of examples to concepts is a great resource for you as you consider learning in your own organization, and how best to blend the use of social media tools.
Harold Jarche on Train Speeds and Bridging the Adoption Chasm
Harold Jarche's blog had several great postings this week, and I'd like to draw your attention to two of them. First he draws your attention to an analogy found in Alvin and Heidi Toffler’s book, Revolutionary Wealth, which compares various societal structures and institutions and their willingness to change. This is very instructive given the amazing pace of change facing L&D professionals today. He also wrote about the need to bridge the chasm between early adopters and the early majority, and provided an insightful table that suggests the average current stage for many of the Web 2.0 and other new technologies L&D professionals are integrating into their learning programs. Where is your organization in the practical adoption of some of these innovative learning approaches?
David Mallon on Back to Basics in 2010
And finally, at this time of year most magazines, bloggers, and others will set out to either give a wrap-up look back at the year that was, and/or make some predictions about what we might expect in learning and development in the year ahead. One of the first to do so this year is David Mallon of Bersin & Associates, in his blog posting Back to Basics in '10. After noting the tough year that was 2009, Mallon notes that "The learning industry as a whole seems to get that it has reached a point in its history where it must evolve or face rapid obsolescence." He then clarifies what he means by "back to basics" as "cutting through the distractions, asking ourselves hard questions about where and how we can add the most value to the organization, and optimizing our processes to leave no possible question of underutilization or inefficiency." He notes that L&D departments need to be focused on two key questions: "Are we truly working on the right things to help the business get where it needs to go? And, are we as good at the business of learning as we must be in order to succeed?" In discussing these two questions, Mallon argues that a focus on social learning is anything but a distraction, but rather a means to get "back to basics" by giving the L&D group a way to better enable informal learning. In other words, given that informal learning has always been around, isn't it high time you took the reins and started to better support and enable it?
Updates from Element K
As usual, I'll end this roundup posting with links to our newsletter service that we launched earlier this year. Each newsletter includes several articles of relevance to the Learning and Development field, as well as updates about Element K events and our latest product releases. You can see the latest newsletters here: June, July, August, September, October, November, and December.
— Thomas Stone (Tom_Stone@elementk.com, and on Twitter @ThomasStone)
At this time of year, many magazine writers, bloggers, and analysts do one or two things: they take a look back at the past year's ups and downs and/or they make predictions (bold or otherwise) about the year ahead. As a blogger—and more generally as a human conditioned my entire life with a January through December calendar year—I can't help but find myself thinking along these lines as well.
I have many thoughts on both the year 2009 that we are wrapping up, and the year 2010 ahead of us (and beyond), so I'll share one such prediction with you now. This is a topic that I often touch on during my conference and webinar presentations on the topic of "Blending Web 2.0 Technologies with Traditional Formal Learning." Although each presentation instance is unique, many questions are asked regularly. One in particular I think is not only a sensible and good question to ask, but is particularly pressing these days because of the very difficult employment situation in the United States and in most of the world.
The question goes like this: "You say that Web 2.0/Social Learning technologies will not replace the use of classroom training or traditional e-learning, but will rather most often (and properly) be used to supplement these standard learning modalities, in order to better enable informal learning in our organizations. But with limited L&D budgets and resources, won't this mean a cut-back in classroom training and e-learning development, and thus job layoffs for some instructors, instructional designers, and subject matter experts?"
This is a good question, but I think the concern largely relies on a false assumption: that the people in those job roles will not have important roles to play in the realm of social learning. Tools such as wikis, blogs, forums, social networks, and so on most often work best when they have people performing specific supporting tasks. These tasks take time, and so should be part of the job descriptions of the people performing them. So the idea here is that people who today work entirely as instructors or instructional designers, or spend a lot of their time serving as subject matter experts within an organization, will continue to spend a lot of their time in those roles (perhaps most of it), but will also take on new roles such as:
- Blog author
- Forum moderator or discussion generator
- Wiki contributor and/or gardener (seeding, pruning, weeding, etc.)
- Podcast host/interviewer
- Significant ink bookmarker
- Significant micro-messaging contributor
- Social networking site profile administrator (and participant of course)
In this way, such key L&D team members will continue to provide formal learning (whether teaching, designing, or consulting) but will now also provide crucial support in enabling informal learning. This kind of learning has always been occurring in organizations, but by using Web 2.0/social media tools, at least some of that informal learning will become even more commonplace and powerful, and also become transparent to the organizational leaders, rather than staying largely hidden, untrackable, unsearchable, etc.
As an example, some of Element K's instructional designers—specifically those on our Business Skills team—continue to use our single-source authoring process to create outstanding e-learning and print courseware training materials. But a year ago they also started serving as forum moderators and blog authors for their respective areas of focus. It does require the right combination of aptitude, interest, and motivation to take on new tasks such as these, but fortunately our IDs have what it takes!
What about your organization? As your mix of learning approaches shifts to include more social learning, how are you going to provide the support necessary for it to succeed and truly have a positive impact on the organization? Who from amongst your current L&D team—whether instructors, instructional designers, subject matter experts, or others—will you rely on to take on new challenges in this arena?
— Thomas Stone (Tom_Stone@elementk.com)
It's time for another edition of the Learning and Development Roundup! (See also volumes one, two, three, four, five, and six).
The Future of the Training Department
I'll start off with the most provocative item in this roundup, a blog posting from Harold Jarche titled "The Future of the Training Department." Jarche begins with a whirlwind tour of the history of training, why it developed as it did, why it made sense and worked well enough, and so on. But then along lines similar to columns and postings written by his colleague Jay Cross over the past year, Jarche notes that the world has changed and that people in organization's "training departments" had better change too, or potentially face extinction as such. Jarche's thoughts on this subject, like those of Cross and others, are provocative to say the least, and should be a wake-up call to any learning leaders who are changing very slowly or continuing to do basically the same things they have always done. While you're at Harold's blog, see also his many other excellent posts from this past month, especially his "Increased Complexity Needs Simplified Design," which makes several valuable points about informal learning.
Low-Costs LMSs Do Exist
The August/September issue of Elearning! magazine included an article by Jerry Roche titled "LMSs for Less Than $20,000." In these tough economic times, where everyone is being asked to do more with less (or in some cases making the tough decisions to do less with less), understanding how to maximize value from your Learning Management System is critical for learning leaders. The article starts by noting the absolutely critical point: The trick is finding an LMS that meets your needs, while not buying more LMS than you need. In other words, hitting the sweet spot while spending as little as possible. With this as the context, the good news is that in some cases, a low price tag no longer equates to less functionality than you need. Some low-cost LMSs now include not only basic tracking of e-Learning, but also features such as ILT classroom management, advanced reporting, and even collaborative Web 2.0 features such as forums, blogs, wikis, and more. Element K's KnowledgeHub LMS is one such platform that provides all of these and more. While many in the industry know of Element K for our award-winning e-Learning and print ILT courseware content, in recent years we have spent a lot of effort into building out our KnowledgeHub LMS platform, so we are pleased to be included in this article's listing of low-cost LMSs you should be considering.
If you are in the market for an LMS, another good recent resource to share with you is Clive Shepherd's posting on "The 21st Century LMS," which includes a PDF of the results of a recent gathering of the eLearning Network, and in particular their activity to "identify what was required in an LMS that was fit for the 21st Century."
Don't be Scared to Evaluate
In the August/September issue of Elearning! magazine, Diane Valenti wrote on the importance of evaluation in "Scared to Evaluate? Return on Learning Is Your Lifeline." After introducing the subject and posing the normal difficult questions regarding training ROI, Valenti describes a good example of the role that accountability can play in driving ROI: it can be the extra push users need to apply what they learn from training to their actual jobs. She notes that ROI doesn't always need to be calculated, but does when training "is the solution, in whole or in part, to a specific business challenge. Such challenges could include an increase in customer complaints or employee turnover, a drop in sales or profit margin, or even a lack of leadership bench strength." She then walks the reader through the three high-level steps of determining ROI: determining the benefits of training, determining the costs of training, and finally calculating the value of the training. For each, step she gives useful examples to help anyone new to this process. A recommended read for both novices and veterans alike: you definitely don't need to be scared to evaluate!
Big Question: New Presenter and Learner Methods and Skills?
The latest "big question" at ASTD's Learning Circuits blog is "New Presenter and Learner Methods and Skills?" The list of more focused questions can be pretty well summed up with two concerns: multitasking and backchannel. That is, how can trainers and presenters best handle the inevitable multitasking and backchannel chatter that occurs during their classes and sessions? And what are the best practices for us on the other side, as learners and audience members? As a conference speaker myself, I've certainly been thinking about this a lot lately, especially as the phenomenon that is Twitter has made live-backchannel discussions a reality at almost every presentation at every conference. The response postings to this "big question" come from great industry bloggers including Tony Karrer, Clark Quinn, Clive Shepherd, and others. See also Karrer's additional posting highlighting some of the salient points raised by everyone else.
A Corporate Social Media Use Example: SabreTown
The September 2009 issue of T+D Magazine, in an article titled "Letting Go" (ASTD membership required), provided another good example of using social media technologies in a corporation, this time from Sabre Holdings. The center of their application, SabreTown, revolves around employee-completed profiles, complete with areas of expertise, and online discussion boards. When people ask questions, the system notifies the people it considers to have the most relevant expertise, an innovative way to drive conversation and knowledge exchange. The article details numerous best practices and lessons learned at Sabre, including the following and more:
- Maximize the value of the system by making sure it is used to the greatest extent. In particular, the advice given suggests keeping it simple, making the tool easy to use for all, not worrying about making it perfect technologically, building it to mimic how people already communicate (e.g., Q&A), and not letting it lose its meaning by building it into something larger
- Promote behavior that will increase trust in the system.
- Seed the system with questions and answers for the first month or two by selecting some people to "overuse it."
- In communications about the system, keep returning to its value.
The article notes that SabreTown is credited with substantial savings for the company, including $500,000 in direct savings in the first year. But, based on strong anecdotal evidence, that figure doesn't come close to representing the total savings they are seeing. A truly impressive case study!
New Whitepaper: Social Learning Introduction
Harold Jarche recently announced a new whitepaper, "Social Learning Introduction", from the new "idea lab" group Collaborative Enterprise. A group-authored whitepaper, each writer gave their unique perspective on the question: "How would you describe social learning and why is it important for today's enterprise?" Included are insights from Clark Quinn, Charles Jennings, George Siemens, Jay Cross, and eight others.
22 Power Laws
Dion Hinchcliffe wrote an outstanding article at ZDNet.com titled "Twenty-Two Power Laws of the Emerging Social Economy." Definitely a good read, possibly one of the most thought-provoking things you will read all year. Some of the "laws" he covers will be well-known to you, such as Moore's law, the Long Tail, the Pareto principle, or even Metcalfe's law. But many of the others will be new to you, so I strongly recommend you read this article and consider which of these "power laws" are a major driver for your organization. And for additional reflections, see also Tony Karrer's comments on Dion's article.
Updates from Element K
I'll again end this roundup posting with links to our newsletter service that we launched in June. Each newsletter includes several articles of relevance to the Learning and Development field, as well as updates about Element K events and our latest product releases. You can see the latest newsletters here: June, July, August, September, October, and November.
— Thomas Stone (Tom_Stone@elementk.com)
In the October issue of T+D Magazine, enterprise strategist and social media expert Marcia Conner wrote a great article titled "Twitter: Inside the Enterprise, Up the Next Hill." People in the corporate world, including those in L&D roles, are increasingly becoming familiar with Twitter as a useful tool. The next step is to understand how to use something "Twitter-like" inside the organization for increased communication, idea sharing, expertise location, and other benefits. After all, Twitter is simply the most popular, brand dominant version of a technology that it almost single-handedly invented, namely the technology variously referred to as "micro-messaging," "social-messaging," or "micro-blogging." In an organizational context, an important use is to have a closed "social-messaging" platform (aka, "Enterprise Twitter") for sharing messages just between members of the group, with most or all of the now established conventions and benefits of the public Twitter platform applied internally for just members of the company, division, or department.
Conner walks us through the use of such a technology at Humana, where introducing micro-messaging led one user to note "I use it because it makes a 28,000-person company feel like a 280-person company. It makes [our organization] smarter, more nimble, more personal." She reports several other great anecdotes from users at Humana, including this powerful analogy: "Celebrities have discovered Twitter and are using it to reach fans in an unprecedented, interactive way. Company executives can do the same thing." One key use of the technology at Humana is to replace "big bulky presentations" at meetings with "uncommittees" that share information in short bursts rather than seeking answers to questions through inefficient meetings. Like anything new, it's not that the old approaches (meetings, email, etc.) will be eliminated, it's rather to note how these approaches have been used in contexts where they are not ideal, and where the new technology—in this case, a social-messaging platform—can bring great value as a partial replacement.
Conner also shares the following absolutely critical insight for those in the Learning and Development profession:
With widespread adoption of mobile devices worldwide, organizations that believe blocking social media access is their best defense, sidestep considering how the tools already help their employees succeed. Rather than banning social media tools, companies ought to consider educating their employees on how to use the tools responsibly and to begin learning how these tools can benefit more people. Workplace learning professionals who understand these tools and who can make a case for their use are in a strong position to help their organizations navigate and climb new terrain.
I couldn't have said it better myself!
Note: On Twitter you can follow me at @ThomasStone, and follow Element K at @Element_K.
— Thomas Stone (Tom_Stone@elementk.com)
As I've done in the past here at Element K Blog (see the Industry Events for many conference report postings), I wanted to provide a brief report on a couple of Learning and Development industry conferences.
First up was the annual Canadian Society for Training and Development (CSTD) conference
, held at the Sheraton Centre Hotel, in Toronto, Canada. I had attended and spoken at the excellent CSTD Symposium held in Halifax in May, so I was very much looking forward to this larger CSTD event. And this year's event was even more intriguing, as it was both the annual conference for CSTD and for the International Federation of Training and Development Organizations (IFTDO). In my view, this two-in-one aspect made up for any decrease in attendance that otherwise might have been apparent from the poor economy and tighter travel budgets. Every session that I attended or even walked by seemed to be very well attended!
As with the smaller CSTD symposium, I can definitely recommend CSTD events. For those leaders in the L&D industry in Canada, they are a no-brainer. But they offer much that is of interest to L&D leaders from the U.S. and the rest of the world as well—after all, most issues, challenges, and opportunities in our field are universal in nature. For instance, all of the headliners—the keynote speakers and those in the "Thought Leader" series—were well-known speakers presenting on topics of common interest to our industry (Allison Rossett, Harold Stolovitch, Patti Shank, Peter Senge, and others.)
The conference's program designers also made a brilliant move in dedicating the first day of the conference (not an optional pre-conference day) to the theme of "Research to Practice." These sessions helped to highlight the latest research in the field, but did so in a way that attendees could take those insights back to their work and apply them in practical ways, thereby reducing the common dichotomy between theory and practice.
Also on this first day was a "Trading Post" event, where about 15 speakers presented and led discussion three times, in 20-minute segments, on a very specific topic. I've done this before at other conferences (e.g., several eLearning Guild events), and I always find it effective for the attendees, as they get a high dose of information on three topics of their choosing, in a very short period of time. I was one of the speakers, and I introduced about 25 learning leaders to the worldwide phenomenon of Twitter, making it relevant for them as professionals and giving them the info they need to get started. Other tables focused on instructional design, the use of gaming in learning, the future of training departments, and other great topics.
The bulk of the program was naturally composed of the breakout sessions, and again the program committee did a great job of spacing these out by general subject area (leadership development, technology focus, etc.), so that those with targeted interests almost always had a session of interest in each time slot, but didn't find themselves having to choose between competing sessions in the same area. There were several outstanding speakers in this part of the program, including folks like Gary Woodhill, Harold Jarche, Jane Bozarth, and many others. I again spoke for 90 minutes on "Blending Web 2.0 Technologies with Traditional Formal Learning," and the audience had great questions both during and after. It is a topic that so many in L&D are struggling with, but as the many examples I shared demonstrate, a lot of real progress is being made.
Alas, I had to leave this conference early to catch a flight to Phoenix, Arizona, where I was one of four speakers at the regional American Society for Training & Development chapter known as ASTD Valley of the Sun. Their annual conference was on Friday, October 23 and had the theme "Web 2.0: A Social Learning Conference." Being a regional conference, it was of course smaller than national or international events like the CSTD event I had just come from. But this was an innovative event in its own right, as nearly 100 percent of attendees brought their laptops, and participated in a lively "back-channel" throughout the day. People were looking up resources, sending each other links, and most of all using Twitter (with live tweets displayed on a side wall for several of the sessions). If you have never experienced this kind of event, you might think this kind of approach would be distracting or chaotic. But it really isn't; instead, it was a positively energized event with greater learning occurring.
Bill Fournet, President and CEO at The Persimmon Group, led things off with a stirring keynote presentation, and then David Wilkins of Learn.com, Christy Pettit of ODScore, and myself each gave two nearly two-hour presentations each on various aspects of Web 2.0 in a learning and development context. Again, the energetic participants did not just soak up the experience and knowledge we were sharing, but fully participated with questions and discussion; it was phenomenal. The ASTD-VOS chapter is now off and running with a better understanding of Web 2.0/social media technologies, and how they can use them both as an ASTD chapter (e.g., they now have a social networking site for the group), but more importantly how they can use technologies such as wikis, blogs, and forums in their own organizations. Congrats to all involved for taking this major step forward!
— Thomas Stone (Tom_Stone@elementk.com)
It's time for another edition of the Learning and Development Roundup! (See also volumes one, two, three, four, and five).
What Every L&D Professional Needs to Know About E-Learning
E-Learning experts Clive Shepherd and Laura Overton recently provided an outstanding 20-page booklet titled "What Every L&D Professional Needs to Know About E-Learning." Available for free online (registration required), this booklet is valuable for newcomers to the learning and development field as well as more seasoned professionals. After some introductory information it includes sections for what they refer to as self-paced content, live online sessions, online distance learning, knowledge sharing, simulations and virtual worlds, and computers in the classroom. Of particular value are the case studies provided for each section. See also Clive's blog posting where he describes this booklet, their purpose in creating it, and more.
All About Subject Matter Experts
Most content developers or instructional designers who have developed training materials—whether for classroom use or for e-Learning—have likely worked with SMEs: Subject Matter Experts. Such experiences can be a mix of frustration and rewarding moments. The ASTD Learning Circuits Blog "Big Question" for September was on this subject: Working with Subject Matter Experts. This has generated over a dozen comments and over a dozen blog postings in response, so if you are interested in this subject you've now got a wealth of great reading to do. And if you want even more insights and didn't participate in the live event, see the transcript of the recent "Learn Chat" Twitter session on Subject Matter Experts.
Roger Schank on What Can Be Taught
In September, the always provocative Roger Schank wrote a two-part article for eLearn Magazine titled "What Can Be Taught." (This was a follow-up to his equally thought-provoking July article titled "What Cannot Be Taught.")
In describing what can be taught, Schank analyzes the subject into 16 types of learning. In Part 1 he considers conscious processes, and in particular prediction, judgment, modeling, experimentation, describing, and managing. Then in Part 2 he covers subconscious processes (step-by-step, artistry, and valuing), analytic processes (diagnosis, planning, causation), and mixed processes (influence, teamwork, negotiation, goals.)
Josh Bersin on "From E-Learning to We-Learning"
On September 25, industry analyst Josh Bersin wrote a provocative posting at his blog The Business of Talent, titled "From E-Learning to We-Learning." He begins by noting what we all have recently witnessed: "The corporate training industry is undergoing some major changes. Over the last few months we have been involved in many discussions with organizations about the tremendous needs to build, manage, and formalize their social and collaborative learning programs. This is being driven by many factors: the slowing economy, the "always-connected" nature of the workforce, and the explosion of social software tools and platforms now available."
He then proceeds to give a quick history of the development of the e-Learning industry, concluding with "So this 12-year evolution of "e-Learning" has been exciting, innovative, and transformational. Today many corporate clients tell us that 70% or more of their corporate training (measured by instructional hours) is done online. Such a concept was unthinkable in 1998."
He then states and defends five predictions about what he calls "We-Learning" (a.k.a., social learning, collaborative learning, and learning 2.0):
- We-Learning will shift some focus away from traditional training, and create a need to learn new disciplines.
- e-Learning did not, despite predictions, kill traditional training and education. Nor will "We-Learning" totally replace carefully designed training programs.
- We-Learning will create markets for many new tools and platforms.
- We-Learning will change our behavior in corporate training.
- We-Learning will demand a change in culture and leadership.
McKinsey Survey Data on Business and Web 2.0
On a related note, in September, the McKinsey Quarterly provided an impressive interactive tool that provides interactive charts of the data from their three-year survey of business uses of Web 2.0 technologies. Their survey examines the business use of 12 technologies and tools: blogs, mash-ups, microblogging, peer to peer, podcasts, prediction markets, rating, RSS, social networking, tagging, video sharing, and wikis. One interactive also contains a nearly five-minute audio guide from Michael Chui, "A consultant with McKinsey and one of the drivers of the Web 2.0 research initiative." In addition, see the related McKinsey Quarterly article that provides insights into this data, "How Companies Are Benefiting From Web 2.0: McKinsey Global Survey Results." See also the earlier McKinsey Quarterly item, "Six Ways To Make Web 2.0 Work." (Premium membership needed to read these two articles in full.)
LearnTrends Event and Innovation Awards
Corporate Learning Trends 2009 is a free, online, non-profit conference on innovation in corporate learning. It’s a labor of love from industry leaders George Siemens, Tony Karrer, and Jay Cross, and will be held online from November 17-19. The theme for this year's event is Convergence in Corporate Learning. For more information, visit the LearnTrends social networking site.
In conjunction with this online conference ,the group is also holding a LearnTrends 2009 Innovation Awards competition. As Jay Cross notes at his blog:
"The awards will recognize products, projects, and companies that represent significant innovation in corporate/workplace learning and performance. Winners will be announced and will be asked to do short presentations during the LearnTrends 2009 event. ...There is no entry fee. (And no fancy plaque either.) We very much want to get nominations from all corners. (Innovation occurs at all levels.)"
Updates from Element K
I'll again end this roundup posting with links to our newsletter service that we launched in June. Each newsletter includes several articles of relevance to the Learning and Development field, as well as updates about Element K events and our latest product releases. You can see the latest newsletters here: June, July, August, September, and October.
— Thomas Stone (Tom_Stone@elementk.com)
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